A chave simples para Publicidade display Unveiled
A chave simples para Publicidade display Unveiled
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A user visits a publisher's sitio. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression.
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Impressions: Impressions refers to the number of times an ad is seen or scrolled past. In the real-time bidding process, advertisers don’t pay for one individual impression, but rather the cost per thousand impressions (CPM).
An individual's browser history is more difficult to determine on mobile devices.[16] This is due to technical limitations that continue to make the type of targeting and tracking available on the desktop essentially impossible on smartphones and tablets.
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Real-time bidding allows advertisers to bid on individual impressions. As supplemental information is provided for each offered impression, its perceived value for advertiser can be more precisely calculated, leading to more cost-effective marketing campaigns.
The precision of the real-time bidding algorithm allows marketers to spend their ad dollars on high-value impressions.
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Ad fraud happens when scammers (or any parties with ill intent) try to trick digital ad networks by falsifying impressions and clicks using bots. Obviously, bots aren’t real people — so they aren’t potential buyers you can eventually convert into customers.
Ad fraud: Scammers can use bots to trick ad networks into selling false impressions, which reduces the likelihood of your ad being seen. Using an SSP that verifies media buyers, like Emodo Access, can significantly reduce your risk.
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Your DSP determines that the impression fits your parameters, so it places a bid in the exchange. here If your offer meets the floor price, you win the auction, and your ad appears to the user. If not, the bid continues to the next buyer on the server.